SELECTING SUPPLEMENTAL CONTENT FOR INCLUSION IN A SEARCH RESULTS PAGE
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United States of America Patent
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Dec 21, 2017
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Dec 3, 2013
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Disclosed are various embodiments that involve selecting supplemental content. A compatibility rule is determined to require supplemental content from a first content provider to be a predetermined minimum distance from supplemental content from a second content provider. A layout is generated to include a first slot and a second slot. A first content item from the first content provider is assigned to the first slot, and a second content item from the second content provider is assigned to the second slot. A network page is generated using the layout.
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