SYSTEMS AND METHODS FOR BLOCKING SELECTED COMMERCIALS

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United States of America Patent

SERIAL NO

15658210

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Abstract

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Systems and methods for blocking inappropriate or undesired media content. Commercials are reviewed and assigned ratings or other attributes. Metadata including one or more flags identifying a commercial's rating or other attribute is embedded or inserted into media guidance application data for the commercial or for the media content during which the commercial is to be displayed. The media guidance application data is then sent to a viewer's equipment. The equipment receives the media guidance application data, parses the data for the metadata, and then determines if the commercial can be displayed based on parental control restrictions set by a user.

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Patent Owner(s)

Patent OwnerAddress
ROVI GUIDES INC2160 GOLD STREET SAN JOSE CA 95002

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carlberg, Marvin Charles Los Angeles, US 10 317
McCarty, Michael K Agoura Hills, US 23 155

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