Dynamically variable advertising incentive rewards in online games
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United States of America Patent
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Dec 29, 2020
Grant Date -
Mar 8, 2018
app pub date -
Nov 14, 2017
filing date -
May 30, 2013
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Abstract
A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.
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