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United States of America Patent
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Oct 6, 2020
Grant Date -
Mar 8, 2018
app pub date -
Apr 17, 2017
filing date -
Dec 18, 2013
priority date (Note) -
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Abstract
A method, apparatus, and computer program product are disclosed for self-service design, scheduling, and delivery of user-defined reports regarding promotions. The method includes receiving, from a user device, a report type and report delivery information. Based on the report type, relevant data regarding the one or more promotions is collected, using which a report is generated. The method then outputs the generated report based on the report delivery information. Optionally, analytical insights, such as trends within the data, sample size, suitability of control data, and indications of statistical significance, are generated and included in the report. A corresponding apparatus and computer program product are also provided.
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