Automatically labeling clusters of media content consumers
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United States of America Patent
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Dec 8, 2020
Grant Date -
Mar 8, 2018
app pub date -
Sep 7, 2016
filing date -
Sep 7, 2016
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Abstract
An analytics platform configured to create clusters of media content consumers and to automatically generate human-readable, text labels that describe each of the created clusters is disclosed. An analytics platform may use any of a number of clustering algorithms to group a population of media content consumers into a set of user clusters based on viewing history data, user profile data, and/or any other data associated with the consumers. Furthermore, the analytics platform may be configured to create, based on the viewing history data and/or other data associated with a selected sample of users from each cluster, a text label for each cluster. For example, if viewing history data for a population of users includes channel and genre identifiers associated with media content items accessed by users of the population, a generated text label may provide an indication of channels and/or genres popular with users of each particular cluster.
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