INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM
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United States of America Patent
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Issued Date -
Mar 1, 2018
app pub date -
Jul 25, 2017
filing date -
Aug 29, 2016
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Abstract
The present invention provides an information processing apparatus for selecting an advertisement high in user click-through rate based on the content of the advertisement. The information processing apparatus is characterized by storing an article cluster of articles, identifying the article cluster associated with a specified article, storing advertisement information, composed of each advertisement placed in the articles in the past and profitability information on the advertisements, in association with each of the article clusters, selecting a keyword about the specified article from the advertisements in the identified article cluster and the words in the article to acquire advertisements associated with the selected keyword, and selecting a recommended advertisement from the acquired advertisements based on profitability information on advertisements stored in an article advertisement database for the identified article cluster of the specified article such that the selection probability will be set high when the profitability of each advertisement is high.
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