Determining metrics characterizing numbers of unique members of media audiences
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United States of America Patent
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Feb 2, 2021
Grant Date -
Mar 1, 2018
app pub date -
Aug 25, 2016
filing date -
Aug 25, 2016
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Abstract
Example methods disclosed herein include accessing a query requesting a metric associated with a number of unique members of an audience of media over an aggregate monitoring interval corresponding to a plurality of component monitoring intervals. Disclosed example methods also include determining respective aggregate interval probability distributions modeling likelihoods of respective monitored individuals being exposed to the media during the aggregate monitoring interval, a first one of the aggregate interval probability distributions for a first one of the monitored individuals being determined by combining parameters of respective component interval probability distributions modeling likelihoods of the first one of the monitored individuals being exposed to the media during respective ones of the component monitoring intervals. Disclosed example methods further include evaluating an audience-level probability distribution determined from the aggregate interval probability distributions to determine the metric to transmit to the computing device in response to the query.
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