IMPRESSION TRACKING
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United States of America Patent
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Issued Date -
Feb 22, 2018
app pub date -
Aug 19, 2016
filing date -
Aug 19, 2016
priority date (Note) -
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Abstract
A demand side platform DSP is provided which will receive an advertisement bid win notification comprising identity information and time information, The DSP will check the time information to make sure the notification is not too old. If not the DSP will check if the identity information is in a cache. If not, a check is made against a database. If not, the bid win is recorded in the cache and the database.
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