FACILITATING DETECTION OF BID DATA MISUSE

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United States of America Patent

APP PUB NO 20180040031A1
SERIAL NO

15227793

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Embodiments of the present invention are directed to detecting misuse of contextual data, such as user data. In accordance with some embodiments of the present invention, artificial contextual data is created for artificial users and is, thereafter, provided to a bidder(s). Based on reception of artificial contextual data, bidders can place bids for presentation of advertisements. Bids placed by bidders receiving such artificial context data can be collected and analyzed. When bids appear to be atypically increased or decreased based on the artificial contextual data, a determination can be made that the bidder retains and/or misuses contextual data, such as user data.

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLCC/O THE CORPORATION TRUST 1209 ORANGE STREET WILMINGTON NEW CASTLE COUNTY DE 19801

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Savage, David Arlington, US 27 441
Wilson, Jeff Ashburn, US 33 8149

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