CONTENT UNIT CREATION
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United States of America Patent
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Issued Date -
Feb 1, 2018
app pub date -
Jan 22, 2014
filing date -
Jan 22, 2014
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Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An example content presentation opportunity is identified as being associated with a reservation system. The content presentation opportunity is characterized, including creating a signature defined by signals. Creating the signature includes defining a value for each signature element, wherein an element corresponds to one or more of signals. The value for a respective element is based on a value for a respective signal as defined by the content presentation opportunity. At least a portion of the signature is provided for presentation to a user. The user is queried for an indication of a relative importance of signature elements. The signature is evaluated in context of an exchange system including creating a proposed campaign including selection criteria based on the signature and the received indication. Information related to the campaign is provided.
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