Evaluating coincident interaction indicators
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United States of America Patent
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Apr 11, 2023
Grant Date -
Feb 1, 2018
app pub date -
Oct 11, 2017
filing date -
Jul 25, 2013
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Abstract
Disclosed are embodiments for determining the impact of one or more latent factors on user interaction metrics based at least in part on an impact model. The embodiments identify a value for a user interaction metric, the user interaction metric measuring interaction with content and identify an impact for a latent factor on the user interaction metric, the impact determined based at least in part on a model providing a relationship between the user interaction metric and the latent factor. Additionally, embodiments may involve adjusting an attribute of the electronically provided content based at least in part on the impact of the latent factor on the user interaction metric.
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