Accounting for online system user actions occurring greater than a reasonable amount of time after presenting content to the users when selecting content for users
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
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Nov 12, 2019
Grant Date -
Jan 25, 2018
app pub date -
Jul 21, 2016
filing date -
Jul 21, 2016
priority date (Note) -
In Force
status (Latency Note)
Importance
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US Family Size
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Non-US Coverage
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Abstract
An online system optimizes selection content items for a user based on total value of presenting a selected content item, rather than discrete actions with the content item. To account for the total value of presenting a content item, the online system receives information from a third party system associated with the content item identifying actions by users captured by the third party system and values associated with the identified actions. The online system matches the identified actions with presentations of the content item to various users by identifying users of the online system corresponding to information identifying users received from the third party system and retrieves information describing presentation of content items to the information identifying presentation of content items. Based on historical actions and presentations of a content item, the online system obtains a model determining value of presenting a content item for use in selecting content.
First Claim
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International Classification(s)
- 2016 Application Filing Year
- G06Q Class
- 15260 Applications Filed
- 8850 Patents Issued To-Date
- 58 % Issued To-Date
Cited Art Landscape
Patent Citation Ranking
- 0 Citation Count
- G06Q Class
- 0 % this patent is cited more than
- 6 Age
Maintenance Fees
| Fee | Large entity fee | small entity fee | micro entity fee | due date |
|---|---|---|---|---|
| 7.5 Year Payment | $3600.00 | $1800.00 | $900.00 | May 12, 2027 |
| 11.5 Year Payment | $7400.00 | $3700.00 | $1850.00 | May 12, 2031 |
