Facilitating consistent A/B testing assignment

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United States of America Patent

PATENT NO 10630789
SERIAL NO

15209518

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Abstract

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The present disclosure is directed toward systems and methods for providing consistent test versions of an A/B tested web page in an A/B test. For example, one or more embodiments described herein generate an A/B test mapping that associates ranges of identifiers with test versions of an A/B tested web page. Additionally, embodiments described herein generate a web page visitor token based on a random number that corresponds to a single identifier within the mapping. Each time the web page visitor requests the A/B tested web page, systems and methods described herein utilize the visitor token to consistently provide the same test version of the A/B tested web page to the web page visitor.

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Patent Owner(s)

Patent OwnerAddress
ADOBE INC345 PARK AVENUE SAN JOSE CA 95110-2704

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kucera, John San Jose, US 14 308

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