SYSTEM AND METHOD FOR PROVIDING CONTENT BASED ON CONTEXTUAL INSIGHTS
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United States of America Patent
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Aug 2, 2017
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Oct 26, 2005
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A system, method, and computer-readable medium for providing a content item based on a user interest and an expected action to be performed by a user device. The method includes: querying, based on at least one signature generated for a multimedia content element, a user profile to identify the user interest, wherein a concept of the identified user interest matches a concept represented by the generated at least one signature; generating at least one contextual insight based on the user interest, wherein each contextual insight indicates a user preference; determining the expected action based on the at least one contextual insight; determining, based on the expected action, the content item to be provided to the user device; and providing the determined content item to the user device.
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