POST-INSTALL APPLICATION INTERACTION

Number of patents in Portfolio can not be more than 2000

United States of America Patent

SERIAL NO

15642994

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Abstract

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Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

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Patent Owner(s)

Patent OwnerAddress
GOOGLE LLC1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chavez, Anthony Los Altos, US 7 239
Harris, Christopher K Santa Clara, US 27 931
Hsiao, Sissie Ling-Ie Los Altos, US 26 408
Ieong, Samuel Sze Ming Mountain View, US 10 33
Ramachandran, Vinod Kumar Sunnyvale, US 57 825
Rettke, Nicola Belvedere Tiburon, US 3 7
Sanan, Shibani Saratoga, US 26 155

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