Deep product placement
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United States of America Patent
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Jul 28, 2020
Grant Date -
Jan 11, 2018
app pub date -
Jun 7, 2017
filing date -
Jul 11, 2016
priority date (Note) -
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status (Latency Note)
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Abstract
One embodiment provides a method comprising identifying a product placement opportunity for a product in a frame of a piece of content during playback of the piece of content on a display device. The method further comprises determining a location in the frame to insert product placement content for the product based on a learned statistical model representing learned placement patterns related to the product. The method further comprises modifying the product placement content based on one or more objects present in the frame, and inserting a product placement for the product in the piece of content by inserting the modified product placement content in the frame based on the location. The modified product placement content appears to occur naturally in the piece of content.
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International Classification(s)
- G06N:COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL M....
- H04N:PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06Q:DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAP....
- G06F:ELECTRIC DIGITAL DATA PROCESSING
- G11B:INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BET....
- G06K:RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD ....
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