Location-based bid modifiers
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United States of America Patent
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Aug 27, 2019
Grant Date -
Jan 11, 2018
app pub date -
Sep 30, 2016
filing date -
Oct 16, 2013
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Abstract
Systems and methods for determining location-based bid modifier suggestions include determining a content placement cost based in part on a likelihood of a user that has entered a physical establishment completing a transaction, an average transaction amount for the establishment, and an expected return on investment (ROI). A location-based bid modifier may be determined using the computed cost and a base bid amount. In some implementations, the location-based bid modifier may also be based on a probability model that models the probability of the user visiting the establishment.
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