CUSTOM FEATURES FOR THIRD PARTY SYSTEMS
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United States of America Patent
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app pub date -
Jul 8, 2016
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Jul 8, 2016
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An online system manages a set of custom features for a third party system stored in user profiles. The online system accesses predictors for the third party system based on the set of custom features for the third party system, the predictors generating predictions for users to the third party system based on the custom features of a lifetime expected incremental value to the third party system from presenting the sponsored content item to the target user. The online system receives from the third party system, data elements for a target user, the data elements related to the actions performed by the target user. The online system extracts custom features from the data elements based on a custom feature definition associated with the third party system. The online system determines a value score for the target user based on the extracted custom features for the target user using the predictors.
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