System and method for targeted marketing and consumer resource management
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United States of America Patent
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Jun 2, 2020
Grant Date -
Dec 28, 2017
app pub date -
Sep 11, 2017
filing date -
Jul 27, 2006
priority date (Note) -
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status (Latency Note)
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Abstract
Systems and methods are provided for providing gift card exchange opportunities to consumers. For example, a consumer may elect to trade registered gifts cards by selecting the gift cards to swap and indicating the value of the card to be swapped. Cards may be digitally swapped, for example, via a universal transaction card, or gift cards may be cancelled and replaced with one or more new cards and partial gift card values may be exchanged. The consumer may use a consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.
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