Interest information analysis method using scroll pattern and apparatus using the same
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United States of America Patent
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Oct 13, 2020
Grant Date -
Dec 21, 2017
app pub date -
Dec 13, 2016
filing date -
Jun 15, 2016
priority date (Note) -
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status (Latency Note)
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Abstract
Disclosed herein are an interest information analysis method and an apparatus using the same. The method and apparatus are configured to extract a target screen from a user terminal in consideration of scrolling speed, calculate a degree of interest in content information included in the target screen in consideration of multiple split screens corresponding to the target screen and a user touch area, and analyze information about interest of the user by arranging multiple pieces of content information acquired from the user terminal based on the degree of interest. Accordingly, information about interest of the user or a field of interest to the user may be analyzed without referring to a definite intention expressed by the user.
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