CUSTOMER VALUE ASSESSMENT METHOD AND SYSTEM
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United States of America Patent
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Dec 16, 2015
filing date -
Dec 31, 2014
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Abstract
The present invention provides a method for evaluating customer value, comprising: establishing a merchant database and cardholders' characteristics libraries, and there being an association relationship between the customer set of the merchant database and the cardholders' characteristics library, such that the data corresponding to a card number may be indexed from the cardholders' characteristics libraries by use of the card number in the customer set; upon receiving a processing request for the cardholder's transaction data, the switching platform processes the transaction data, while acquiring the cardholder's card number and an identity of the merchant which the cardholder consumes at; with the cardholder's card number and the merchant identity, acquiring a characteristics data related to the cardholder from the cardholders' characteristics libraries, and acquiring a data related to the merchant which the cardholder consumes at from the merchant database; determining a basic value information of the cardholder based on the data and the characteristics data, and generating a value data of the cardholder specific to the merchant based on the determined value information; transmitting the generated value data to a display component of the merchant, such that the merchant obtains the value information of the cardholder.
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