Systems and methods for cross-browser advertising ID synchronization
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United States of America Patent
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Aug 30, 2022
Grant Date -
Dec 7, 2017
app pub date -
Aug 23, 2017
filing date -
Jun 20, 2013
priority date (Note) -
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Abstract
Systems and methods are for identifying online advertisements to display to a user based on historical user data collected across the user's use of a plurality of Internet devices. One method includes receiving, over a network, a request for an advertisement to display at a first device of the user, the request including a unique identifier stored on the user's first device; accessing, in a database, a demographic or browsing history information generated from the user's use of a second device, the demographic or browsing history information being stored in the database in relation to the unique identifier; and identifying, based on the demographic or browsing history information, an advertisement to display at the user's first device. The demographic or browsing history information is synchronized based on the unique identifier being stored on the user's first device and the user's second device.
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