AUTOMATIC AUDIENCE CREATION BY SCORING USERS, AND OPTIMIZING CREATED AUDIENCES
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United States of America Patent
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app pub date -
Jun 28, 2013
filing date -
Jun 28, 2013
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Abstract
A system and method for automatic audience creation by scoring users of a content sharing service is provided. The system includes a user analysis module to monitor data associated with the users of the content sharing service; and a channel analysis module to monitor data associated with a first channel; a scoring module to score, based on the monitored data associated with users and the first channel, each user based on a ratio of views versus accesses for shared content sourced from the first channel; and an audience assignment module to create an audience for the first channel of users with scores above a predetermined threshold.
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