SYSTEMS AND METHODS ASSOCIATED WITH ADAPTIVE REPRESENTATION OF A PRICE/SPEND RELATIONSHIP
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United States of America Patent
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May 20, 2016
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May 20, 2016
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Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a price/spend relationship. In embodiments, a method may include receiving, from a campaign control system, a request for price/spend relationship information of a target event for a target audience. In response, a representation of a price/spend curve can be generated. The representation of the price/spend curve can include a number of price segments. In embodiments, the price segments included within the representation of the price/spend curve are determined based, at least in part, on a spend uncertainty threshold allowed within each price segment. The resulting representation of the price spend curve can then be transmitted to a control system. Other embodiments may be described and/or claimed herein.
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