Selecting advertisements from one or more databases for sending to a publisher

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 10679246
APP PUB NO 20170330227A1
SERIAL NO

15648658

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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An advertising system determines the context of a user accessing a publication media (e.g., an online web site). The advertising system retrieves candidate advertisements from one or more databases based on the user's context (e.g., a user search request). The advertising system selects particular advertisements and then sends them to the user (e.g. for display on the user's terminal or device).

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First Claim

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Patent Owner(s)

Patent OwnerAddress
THRYV INC2200 WEST AIRFIELD DRIVE D/FW AIRPORT TX 75261-9810

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hicken, Wendell La Verne, US 15 468
Melick, Joshua Oakland, US 9 82

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