Methods and apparatus to incorporate saturation effects into marketing mix models
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United States of America Patent
Stats
-
Aug 25, 2020
Grant Date -
Nov 9, 2017
app pub date -
Jul 25, 2017
filing date -
Mar 15, 2013
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. An example apparatus includes a reach calculator to convert adstock data associated with an advertising campaign into effective reached realized (ERR) data based on a relationship between reach and adstocked gross rating points indicative of saturation effects of the advertising campaign on a target audience of the advertising campaign. The adstock data corresponds to adstocked gross rating points generated from marketing mix input data. The marketing mix input data includes (a) sales data associated with sales over a period of interest and (b) advertising data associated with the advertising campaign during the period of interest. The apparatus also includes a regression engine to determine an impact of the advertising campaign on the sales during the period of interest based on the ERR data analyzed relative to the sales data.
First Claim
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International Classification(s)
- 2017 Application Filing Year
- G06Q Class
- 16857 Applications Filed
- 9579 Patents Issued To-Date
- 56.83 % Issued To-Date
Cited Art Landscape
Patent Citation Ranking
- 0 Citation Count
- G06Q Class
- 0 % this patent is cited more than
- 5 Age
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|---|---|---|---|---|
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