Conditional Signaling of Web Page Events Relating to Consumer Attention

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United States of America Patent

SERIAL NO

14032019

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and methods for providing data to interested entities (e.g., publisher or advertiser) on consumer behavior when viewing advertising displayed on web pages is described. In some implementations, a JavaScript tag or other code is designated with the purpose of examining and communicating the consumer behaviors of web page consumers to an external server. The JavaScript tag is equipped with a customized pixel or similar signaling software, which is invoked under certain pre-defined conditions associated by any one of the interested entities with the JavaScript Tag and known to all users (e.g. publisher or advertiser) of the JavaScript Tag.

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Patent Owner(s)

Patent OwnerAddress
ORACLE AMERICA INC500 ORACLE PARKWAY INC REDWOOD CITY CA 94065

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gomez, Nikki Kyle Brooklyn, US 2 18
Goodhart, Jonah Ithaca, US 18 118
McConnell, Theodore V Cincinnati, US 4 35
Rahman, Aniq New York, US 12 81
Seiler, Michael Garrett Scarsdale, US 13 92
Tsoufakis, Christopher Salt Lake City, US 3 13

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