System and method for measuring mobile advertising and content by simulating mobile-device usage

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United States of America Patent

PATENT NO 10068250
APP PUB NO 20170316457A1
SERIAL NO

14213623

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Abstract

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A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.

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Patent Owner(s)

Patent OwnerAddress
ORACLE AMERICA INC500 ORACLE PARKWAY INC REDWOOD CITY CA 94065

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Crowell, Robert New York, US 5 14
Goodhart, Jonah New York, US 18 118
Goodhart, Noah New York, US 8 40
Gralla, Gabriel Cambridge, US 4 4
Kiernan, Paul New York, US 3 4
Miller, Robert New York, US 268 4366
Rahman, Aniq New York, US 12 81
Rassi, Daniel Somerville, US 1 4

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