System and methods for determining consumer brand awareness of online advertising using recognition
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United States of America Patent
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Nov 5, 2019
Grant Date -
Nov 2, 2017
app pub date -
Jul 10, 2013
filing date -
Jul 11, 2012
priority date (Note) -
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Abstract
The present invention is directed to system architecture of a measurement platform configured to determine advertisement awareness by consumers and methods for determining advertisement awareness by consumers at low cost. The system architecture is flexible and may be applied to any advertisement and is configured to operate without involvement or approval of the advertiser. The system uses user recognition rather than user recall as an indication of measuring awareness within a publisher's website, by tracking advertisement exposure to consumers and dynamically constructing sample interrogation sets to query consumers.
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