MAXIMIZING ADVERTISING PERFORMANCE
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
N/A
Issued Date -
N/A
app pub date -
Jul 18, 2017
filing date -
Apr 3, 2008
priority date (Note) -
Published
status (Latency Note)
Importance
Abstract
A target value of a performance metric associated with an advertising schedule can be obtained at an automated media content scheduling system. An upper boundary value indicating a value of the performance metric at which corrective action to decrease a predicted value of the performance metric is to be taken can be determined. A lower boundary value indicating a value of the performance metric at which corrective action to increase the predicted value of the performance metric is to be taken can also be determined. Information indicating the predicted value of the performance metric can be received at the automated media content scheduling system. The advertising schedule can be continually adjusted to maintain the predicted value of the performance metric between the upper boundary value and the lower boundary value.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully