SYSTEM AND METHOD FOR IDENTIFYING USER INTERESTS THROUGH SOCIAL MEDIA
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United States of America Patent
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Nov 2, 2017
app pub date -
Aug 8, 2016
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Aug 6, 2015
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Abstract
Described is a system for discovering user interests through online social media, and more specifically, to a way of doing so by means of a bi-directional graph model. During operation, the system generates a confidence matrix F based on user interactions and co-occurring tags on a social media platform. The confidence matrix F indicates a likelihood of the users in the social media platform as being interested in a particular topic. Based on such likelihoods, an action can be initiated regarding a particular topic for those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold. For example, the system generates and presents an online advertisement to users regarding a particular topic to those users whose likelihood of being interested in the particular topic exceeds a predetermined threshold.
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