System and Method to Measure Effectiveness and Consumption of Editorial Content
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United States of America Patent
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Mar 14, 2014
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Mar 14, 2013
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Abstract
A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.
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