Interactive content acquisition using embedded codes

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United States of America Patent

PATENT NO 9854331
SERIAL NO

15615682

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Abstract

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Methods and devices are provided to embed a watermark message in a multimedia content to facilitate acquisition of associated information. One such method includes obtaining a server code that is assigned by a registrar entity and identifying a particular domain name that is registered to a registrant entity. Such a server code provides a mapping to an Internet address of a metadata server that includes information associated with the content. After obtaining one or more interval code, a watermark payload is formed that includes the server code and an interval code and embedded in the content. The identifies a particular segment of the content and upon distribution of such embedded content, a query based on the server code and one interval code allows metadata associated with the content to be acquired.

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Patent Owner(s)

Patent OwnerAddress
VERANCE CORPORATION4435 EASTGATE MALL SUITE 200 SAN DIEGO CA 92121

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Petrovic, Rade San Diego, US 107 7168
Winograd, Joseph M San Diego, US 94 5161
Zhao, Jian San Diego, US 422 5285

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