Marketing management system
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United States of America Patent
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Sep 29, 2020
Grant Date -
Sep 21, 2017
app pub date -
Mar 16, 2016
filing date -
Mar 16, 2016
priority date (Note) -
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Abstract
A method and apparatus for influencing a potential customer to purchase an item. The item for targeted marketing is identified. The potential customer in a social network for the item is identified. An influencer that has an influence on the potential customer with respect to the item is identified using a hypergraph comprising objects representing people in the social network; edges connecting the object nodes for the people based on relationships between the people; and influence edges representing opinion influences on opinions about items, wherein the influence edges connect the edges to identify opinion influences between the people. An incentive directed to the influencer to influence the potential customer to purchase the item is generated. A display of the incentive in an application running on the client device for the influencer is initiated.
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