Computing Mathematically-Optimized Properties for Paid Search
Number of patents in Portfolio can not be more than 2000
United States of America
Stats
-
N/A
Issued Date -
Sep 14, 2017
app pub date -
Feb 11, 2017
filing date -
Feb 11, 2017
priority date (Note) -
Published
status (Latency Note)
Importance
Abstract
A computer has a processor and nontransitory memory. The computer receives a list of search keywords to propose to a search engine. For search keywords that are too infrequently used to have historical data to estimate keyword performance, the computer computes linguistic similarity between the sparse-data keyword to other keywords that have sufficient historical keyword performance data to permit a statistically sound estimate for keyword performance. The estimates are submitted to a search engine, and updated by grouping the sparse-data keywords into groups, including at least a high-performing group and a low-performing group, and reallocating budget from the keywords of the low-performing group to keywords of the high-performing group, by reducing estimates for keywords of the low-performing group and increasing estimates of keywords of the high-performing group.
First Claim
Family
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Cited Art Landscape
Patent Citation Ranking
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully