Adaptive representation of a price/volume relationship
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United States of America Patent
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Jan 12, 2021
Grant Date -
Aug 31, 2017
app pub date -
Feb 26, 2016
filing date -
Feb 26, 2016
priority date (Note) -
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Abstract
Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a price/volume relationship. In embodiments, a method may include receiving, from a campaign control system, a request for price/volume information. The request may include an identifier of an audience which is targeted by the campaign control system. The method may continue by generating a representation of a price/volume curve based on previously collected price/volume data for the target audience. In some embodiments, adjacent prices included within the representation are determined based on a change in volume between the adjacent prices. The representation can then be output to the campaign control system to enable the campaign control system to determine an initial bid calculated to achieve a desired pacing based on the representation. Other embodiments may be described and/or claimed herein.
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