MESSAGE CONTENT DELIVERY BASED ON USER INTERACTIONS

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United States of America Patent

SERIAL NO

15494702

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Individual user interactions with a social networking site, which indicate user engagement with particular commercial media content, can be tracked. User group data is generated from the user interactions. Message content related to the particular commercial media content, and schedule information indicating a time at which the particular commercial media content is scheduled for delivery, can be received. A message content delivery time can be determined based, at least in part, on the schedule information. At the message content delivery time, the message content can be delivered to users of the social networking site based, at least in part, on the user group data.

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Patent Owner(s)

Patent OwnerAddress
BANK OF AMERICA N A AS SUCCESSOR COLLATERAL AGENTMAC LEGAL DEPT NC1-001-05-45 101 NORTH TRYON STREET 5TH FLOOR CHARLOTTE NC 28255

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Maynard, Shawn D Archer, US 2 28
Perez, George R Gainesville, US 2 28
Piard, Eric J Gainesville, US 2 28

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