Formatting Electronic Promotional Material for Mobile Devices
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United States of America Patent
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app pub date -
Nov 1, 2006
filing date -
Jun 28, 2006
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Abandoned
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Abstract
A computer-implemented method of processing content at a mobile communications device may include transmitting from a mobile communication device to a first content provider a request for content, the request for content including at least one of a search query and a request for a specific network-accessible element; receiving in response to the request, responsive content and a substitute electronic promotional item from the first content provider; and transmitting a response to the received substitute electronic promotional item. The first content provider may, in response to the request (a) obtain from a second content provider content that is responsive to the request and an electronic promotional item; (b) identify the electronic promotional item; and (c) replace the identified electronic promotional item with the substitute electronic promotional item.
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