INTERACTION-AWARE ADVERTISING FOR MINIMIZING BANNER BLINDNESS

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United States of America Patent

SERIAL NO

15484560

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Abstract

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Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.

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Patent Owner(s)

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APPLE INCCALIFORNIA USA CALIFORNIA

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  • 2017 Application Filing Year
  • G06Q Class
  • 16857 Applications Filed
  • 9579 Patents Issued To-Date
  • 56.83 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances2017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Greenzeiger, Michael Froimowitz Sunnyvale, US 45 962
Phulari, Ravindra San Jose, US 13 445
Sanghavi, Mehul K Sunnyvale, US 49 2282

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Patent Citation Ranking

  • 2 Citation Count
  • G06Q Class
  • 5.26 % this patent is cited more than
  • 8 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges167211101 - 1011 - 2021 - 3031 - 4081 - 9091 - 10000.511.522.533.544.555.566.577.5

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