PROVIDING ADVERTISEMENTS USING DYNAMIC SLOT-SIZE-COMPATIBLE STYLE DEFINITIONS
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United States of America Patent
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app pub date -
Mar 11, 2013
filing date -
Mar 11, 2013
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Abandoned
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Abstract
Methods, systems, and apparatus include a method for identifying content for inclusion in a display advertisement to be presented in a block having dimensions that may vary depending on a given received request. The method includes receiving style definitions to be associated with the display advertisement, each style definition being different and including a layout for the content to be used as criteria for when to apply a given style definition when generating an instantiation of the display advertisement. The method further includes receiving a request for content including size information for a block where the content is to be displayed, determining that the display advertisement satisfies the request, determining which style definition to apply based on the size information and criteria for each of the plurality of style definitions, generating an instantiation of the display advertisement using the determined style definition, and providing the instantiation of the display advertisement.
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