USER UTILITY BASED OFFERS
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United States of America Patent
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app pub date -
Jun 24, 2014
filing date -
Jun 24, 2014
priority date (Note) -
Abandoned
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Abstract
Methods, systems, and apparatus for allocating an offer based, in part, on a user's utility. In one aspect, a method includes receiving, at a data processing apparatus, data describing a purchase intent for a set of items, the purchase intent being for a user; receiving, at the data processing apparatus, from each offeror in a set of offerors: a corresponding offer from the offeror, each offer applying to one or more items in the set of items, and a corresponding valuation of the offer by the offeror for presentation of the offer to the user; for each offer in the set of offers, determining, by the data processing apparatus, a corresponding utility to the user based on a user utility model, and adjusting the valuation for the offer based on the corresponding utility determined for the offer to generate an adjusted valuation for the offer.
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