Importance

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Abstract

Embodiments of the present disclosure disclose an advertisement recommendation method and apparatus based on face recognition. A face detection process is initiated, and face data is acquired; identity information of a user is acquired in a preset face and user table according to the face data; and the acquired identity information is uploaded to a server, and an advertisement file that is recommended according to a watching history of the user is received from the server; when the watching history does not exist, in a process of playing a video file, it is determined whether the played video file is an advertisement video file; when a determining result indicates that the played video file is an advertisement video file, playing time length of the advertisement file is monitored; if it is monitored that the playing time length meets a preset condition, the advertisement file is marked as an effective watching history; and the acquired identity information and the effective watching history are uploaded to the server according to the identity information of the user. Therefore, the advertisement recommendation method and apparatus based on face recognition resolve the problem that an advertisement cannot be accurately delivered to each user.

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First Claim