SOURCE CHANNEL PERFORMANCE METRICS AGGREGATION SYSTEM
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United States of America Patent
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Issued Date -
Jun 22, 2017
app pub date -
Dec 16, 2015
filing date -
Dec 16, 2015
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Abstract
Methods, methods, apparatus, computer program code and means to evaluate performance via a distributed communication network are provided. In some embodiments, a computer store may contain data for a plurality of source channels, including, for each source channel, historic interaction information. A back-end application server may receive from a remote administrator computer a selected source channel identifier and automatically identify historic interaction information in the computer store associated with the selected source channel identifier. The back-end application server may then evaluate the identified historic interaction information and associated benchmark indications to generate a set of performance metric scores for a selected source channel matching the selected source channel identifier and aggregate the set of performance metric scores to calculate an overall aggregated performance score for the selected source channel. A display may then be rendered on the remote administrator computer including information about the set of performance metric scores and the overall aggregated performance score.
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