DYNAMIC CUSTOMIZED CONTENT BASED ON USER BEHAVIOR
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United States of America Patent
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app pub date -
Dec 15, 2015
filing date -
Dec 15, 2015
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Abstract
In order to dynamically generate customized content, a set of format options for a document (including layout and/or ordering) may be defined and user behaviors in a social network associated with different versions of the document may be tracked. For example, the user behaviors may include a number of views of the document, a percentage of the document viewed and/or a viewing time of the document. This customization technique allows feedback based on user behaviors to guide revisions to the format of the document, such as selecting different format options for particular subgroups of the users (which may even be individually specific). The resulting customized content can be presented concurrently, so that different users can view different versions of the same document at the same time.
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