METHODS AND SYSTEMS FOR MEASURING EFFICIENCY OF RETARGETING ACROSS PLATFORMS

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United States of America Patent

APP PUB NO 20170085962A1
SERIAL NO

14859209

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and systems are described herein to transition between displaying a first advertisement at a first platform and a second advertisement at a second platform, where the first advertisement and the second advertisement are related by metadata, and used to determine a threshold for retargeting. The methods and systems may also determine a retargeting sequence of displaying a sequence of advertisements based on prior viewing behavior that resulted in a conversion event.

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Patent Owner(s)

Patent OwnerAddress
ROVI GUIDES INC2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

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  • 2015 Application Filing Year
  • H04N Class
  • 17427 Applications Filed
  • 14242 Patents Issued To-Date
  • 81.73 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances201520162017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Matthews, Sean Los Altos, US 58 290
Maughan, Benjamin H Pleasanton, US 47 300

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Patent Citation Ranking

  • 33 Citation Count
  • H04N Class
  • 95.54 % this patent is cited more than
  • 8 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges1278443673927813173402313772001 - 1011 - 2021 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100100 +02505007501000125015001750200022502500275030003250350037504000425045004750

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