INTELLIGENT TERMINAL-BASED TWEEN INTERACTIVE ADVERTISEMENT PLACEMENT METHOD AND APPARATUS
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Apr 13, 2015
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May 5, 2014
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The present disclosure provides an intelligent terminal-based tween interactive advertisement placement method and apparatus. The tween interactive advertisement placement method comprises: receiving advertisements issued by an advertisement management system through unidirectional DVB transport streams or bidirectional IP data streams; receiving a channel switching request input by a user; selecting an advertisement to be exhibited from the received advertisements according to a business rule; rendering the selected advertisement, and exhibiting the rendered advertisement on a screen. The present disclosure can improve the efficiency of the advertisement insertion when the intelligent terminal switches a channel, and solve the problem in the prior art that the advertisement exhibits a very small amount of information, and the user is easy to be averse to an advertisement that occurs at a fixed position for a long time.
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