Delivery Rate Control in a Video Delivery System
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United States of America Patent
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Issued Date -
Mar 16, 2017
app pub date -
Sep 16, 2015
filing date -
Sep 16, 2015
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Abstract
In one embodiment, a method calculates a delivery pressure for a first advertisement in a list of advertisements that qualified for an advertisement slot in a media program. The delivery pressure is based on a number of advertisement impressions in the campaign that is remaining, a share of voice for the first advertisement, and a volume of impressions that are remaining for the campaign. The method also determines when the delivery pressure indicates a pressure to deliver the first advertisement is below a threshold. A status is adjusted for an eligibility of the first advertisement to be delivered from a first state to a second state when the delivery pressure is below the threshold. The first state does not enable rate control and the second state enables rate control. The method then selects at least one advertisement from the list of advertisements for the advertisement slot.
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