USER BEHAVIOR DATA ANALYSIS METHOD AND DEVICE
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United States of America Patent
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Dec 29, 2016
app pub date -
Feb 10, 2015
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Dec 10, 2013
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Abstract
A user behavior data analysis method and device, used to accurately analyze user behavior and make advertising more targeted. The method comprises: obtaining behavior data generated in a data source after a user is registered with the data source (101), the data source containing behavior data respectively generated by all users registered with the data source, and the behavior data being data information recording the behavior of a user in the data source; extracting a user label from the behavior data of the user generated in the data source (102), the user label being information indicative of user behavior; obtaining preset directed population characteristics (103), the directed population characteristics being characteristics possessed by the population meeting the directed characteristics requirement; according to the behavior data of the user generated in the data source and the user label, extracting a target user group complying with the directed population characteristics from all users in the data source (104), the target user group comprising a plurality of users complying with the directed population characteristics.
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