METHOD AND SYSTEM FOR INTEGRATING DEVICE ACTIVITY AND PURCHASE TRANSACTION DATA TO ASSESS AND/OR PREDICT CONSUMER INTEREST
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United States of America Patent
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Issued Date -
Dec 29, 2016
app pub date -
Jun 29, 2016
filing date -
Jun 29, 2015
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Abstract
A method is disclosed that causes a computer application to be downloaded onto a user device to track performance of a predetermined action toward offering the end user a discrete incentive for performing that predetermined action. The disclosed method further includes populating a database with demographic and payment information about the end user and receiving action data from the computer application that identifies the user device and the predetermined action. The method further obtains and stores payment transaction data associated with the payment information of the end user, such that the server can correlate at least a portion of each of the end user demographic information, the end user action data, and the end user payment transaction data on an end user by end user basis toward creating content based on the correlation. A system for meeting similar needs is also disclosed.
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