SYSTEM AND METHOD FOR MULTIMEDIA PROMOTION AND CONTENT PRIORITIZATION

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United States of America Patent

APP PUB NO 20160379255A1
SERIAL NO

15071802

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods are provided for prioritizing content such as movies and television shows for promotion, including: evaluating the viewing of assets, the evaluating including evaluating viewing of assets and ads associated therewith; determining coefficients the assets according to the evaluating; and selecting assets for promotion based on the determined or assigned coefficients. The coefficients may be based at least in part on ad start participation, ad start participation divided by number of visits, the same further divided by an associated standard deviation, etc. A performance coefficient may be calculated, where the performance coefficient is equal to the coefficient added to a product of the coefficient times a video start percentage lift. The method may further include promoting the selected assets using at least two of: a social networking tool, a broadcast media tool, and an audiovisual filesharing site.

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Patent Owner(s)

Patent OwnerAddress
SONY PICTURES ENTERTAINMENT INC10202 WEST WASHINGTON BOULEVARD CULVER CITY CA 90232
SONY CORPORATION1-7-1 KONAN MINATO-KU TOKYO
CRACKLE INC10202 WEST WASHINGTON BOULEVARD CULVER CITY CA 90232

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ackerman, Diuliani Culver City, US 1 2
Chordia, Sandeep Culver City, US 1 2
Enriquez, Hiram Culver City, US 1 2
Funk, Natasha Culver City, US 1 2
Lopez, Diego Culver City, US 3 8
Ramirez, Alejandro Culver City, US 23 299

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